Product designer & builder

Making complex
things make sense.

Jack Crawford

I’m Jack. I design and build products that make information useful, from explorable cities to tools that ask better questions.

Selected work

Four different ways into a problem
Explore the work
The same view in 2025. Open the live city to orbit, select buildings, and explore time.
The same view in 2025. Open the live city to orbit, select buildings, and explore time.

Cities, data & product

Making the changing city something you can explore.

Building research, hand-authored models, and a browser-based 3D city. An ongoing product shaped with my co-founder.

01

YIMBY+

Explore the work
The same view in 2025. Open the live city to orbit, select buildings, and explore time.
The same view in 2025. Open the live city to orbit, select buildings, and explore time.

Cities, data & product

Making the changing city something you can explore.

Building research, hand-authored models, and a browser-based 3D city. An ongoing product shaped with my co-founder.

02

Holganix

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R5: the refined UX direction before final visual design.
R5: the refined UX direction before final visual design.

Website architecture & UX

Finding a clearer path through a complex product story.

Audience flows, early explorations, sketches, and five rounds of wireframes for a soil biology company.

03

Protosynthetic

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A branching interview that builds context before generating design work.
A branching interview that builds context before generating design work.

AI tools & prototyping

Better design starts with better questions.

An experiment in turning a branching requirements interview into a working brief, specifications, and interface concepts.

04

FAME

Explore the work
An illustrated reconstruction of the future campus site in 2007.
An illustrated reconstruction of the future campus site in 2007.

Interactive visual storytelling

One aerial photograph. A campus history you can see.

Reconstructing the growth of a medical campus in Tanzania, then giving visitors a simple way to move through it.